Vita Coco Coconut Water
Vita Coco was set up in 2003 by childhood friends Ira Liran and Michael Kirban. During a conversation with some Brazilian girls, they had asked them what they missed most about their country. Their answer? Coconut water - the most nutritious and delicious drink in the world.
Later on, Liran would go back to Brazil to visit his Brazilian girlfriend, and ended up finding a coconut water supplier. He fell in love with coconut water (as well as his Brazilian girlfriend), and after just a few months of working with their producers, Vita Coco was born.